Just three years later, the efforts have borne fruit. In June 2018, he boldly announced the company would spend $500M to invest in growing its podcasting business. That was until Daniel Ek, the CEO of Spotify, set his eye on the podcasting market. That has made podcasts an unsung winner for Apple for many years, a future profit center that it had barely explored. This continued product development has kept the app fresh, and hard for anyone to compete against. Even relatively small iOS updates like 14.6 came with huge updates to the podcasts app. Each edition of iOS came with a set of major feature releases to the podcast app. Being an Apple app, it integrates well with Carplay and Airpods. It is naturally bundled with each iOS, and reinstalled if you remove it. Apps like Stitcher (which was acquired by SiriusXM for $325M in 2020) and Breaker exist, but the majority of users have historically gone with the podcasts app. It even has 3x speed, which, as a former policy debater and daily article writer, I use frequently.īut, for the vast majority of users in the Apple ecosystem, that has not been the case. It has wonderful design, as well as transcripts of almost every podcast I listen to. Airr is one example of a podcasting app focused on clipping highlights as written notes for later that hits a niche audience well. That is not for lack of competitors trying. Most podcast listeners started there, so they tend to stay there. Generally, throughout the history of podcasting, Apple has been the top dog.
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